- Location: Letterkenny Institute of Technology Port Road Letterkenny Co. Donegal Ireland
- Duration: 1 Year
Course details
The MSc in Marketing Practice is a focused twelve-month full time programme that develops graduates into professional marketing practitioners. The aim of this programme is to significantly contribute to the marketing expertise and professional development of graduates, and ultimately make ‘best practice’ contributions to business development in the field of marketing.
Industry placement forms an integral part of the programme, enhancing the use of specialist knowledge in practice and recognising the reciprocal relationship between marketing theory, professional practice and research.
A new feature to this year’s programme is thea fresh focus on ‘Digital Marketing’ and ‘Business Analytics’ modules to reflect current trends in the business environment. These modules complement the industry placements and other marketing modules.
Key Features
- New focus on Digital Marketing and Analytics
- Industry Placement
- Excellent track record of graduate employment in marketing positions
- Small class sizes, facilitating a learner centered approach
- Exposure to Leading National & International practitioners
- Excellent academic delivery & tailored support
- Hands on projects
- Focus on reflective learning
- Access to an extensive range of marketing and marketing related materials
Proposed Modules
- Driving Marketing in SME's
- Managing the Innovation Process
- Digital Marketing
- Research Methods
- Academic Writing
- Applied Strategic Business Planning
- Managing Sales
- Business Analytics
- Work Placement
- Dissertation
Learning Outcomes
Holders of this award will be able to integrate knowledge, handle complexity and formulate judgements at the forefront of the field of Marketing.
Graduates will be able to:
- Apply their problem solving and analytical skills consistently in a business context
- Formulate product/market strategies and frame organisational growth opportunities
- Demonstrate strategic marketing thinking and creative ability along with originality in complex problem situations
- Make sound judgements based on market information and communicate these effectively to a range of stakeholders
- Operate effectively in a variety of team roles and demonstrate self direction when completing and implementing projects
- Take responsibility for career and professional development
- Plan and conduct a piece of primary research and write a Dissertation.
Course Location
About Letterkenny Institute of Technology
LYIT is a lively and inspirational place that attracts a creative mix of 3,000 students both from the local area and from 31 different countries. This gives us a vibrant array of cultures and activities on campus and a friendly, supportive and relaxed atmosphere where students and staff work closely together.
their modern integrated campuses in Letterkenny and Killybegs enctheirage strong academic learning and career-focused practical experience. they have excellent facilities in all departments, such as a suite of graphic design studios, state-of-the-art nursing restheirces, special purpose laboratories, training kitchens and restaurant, and an on-campus business development centre, CoLab, to support spin-off enterprises. their multi-purpose centre, An Dánlann, houses their excellent sport and recreational facilities in addition to their medical centre, counselling service, careers office and chaplaincies.
they are deeply committed to the people in their region. Part of their mission is to help raise the economic prospects of the young people who study with us and by doing so, the prosperity of the wider communities into which they will graduate. That’s why every ctheirse they offer teaches the latest knowledge and skills that employers demand. As part of this, they are involved in many cross-border programmes and are currently fostering a strategic alliance with the University of Ulster.
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