Master of Science in International Marketing Management (Full-Time/Part-Time)

Course details

The MSc in International Marketing Management is designed to create an opportunity for students to enter international marketing management positions in companies and / or develop international entrepreneurial skills. This programme provides an in-depth study of the knowledge and skills needed to be successful in developing business internationally.

It aims at developing international managers, skilled in interpersonal communications and cross-cultural capability, who can contribute a balanced outlook, incorporating an understanding of economic, environmental and social concerns in the context of developing a profitable international business.

What will I learn?

The programme objective is to study, review and put into practice both the “tried and tested” techniques and the latest concepts in international marketing.

Students will develop an understanding of the international marketing environment and the tools required to make a business or organisation successful in an increasingly competitive world.

How will I be assessed?

The core disciplines taught through the formal lecture, seminar and tutorial programme are assessed through coursework, group and individual projects and presentations and examinations (seen and unseen). Formal examinations enable students to demonstrate their knowledge and understanding of course material as well as their ability to construct a clear / concise reasoned argument and analysis of the issues in question in a limited period of time. Individual and group research-based assignments enable students to integrate theory and practice and to provide constructive and explicit coverage of key issues.

Wil I recieve a certificate of completion?

Students who have completed all necessary course works, successfully passed all required modules and met all financial obligations to the Institute and University of Buckingham shall be awarded the MSc in International Marketing Management by The University of Buckingham.

Course Outline

• International Marketing Strategy
• International Marketing Environment
• Researching International Markets
• Cultural Aspects of International Marketing
• International Finance, Pricing & Payment
• The Internet and International Marketing
• Business Venture Creation
• Global Brand Marketing
• Research Methods
• International Marketing Project

The delivery of modules may not follow the sequence as depicted above

Entry Requirements

Academic Qualification

• At least a 2 nd class honours degree in Business
• General / pass degree; or Recognised diploma in Business

Admission

• Direct entry to MSc in International Marketing Management
• Graduate Certificate in Management Studies / MIS Training Centre Graduate Diploma in Marketing / Business Management; then proceed to MSc in International Marketing Management

No work experience required for the above programmes

Mature candidates with good work experience and/or professional qualifications can gain direct entry to the Master of Science in International Marketing Management or Post-graduate Diploma in International Marketing Management on a case-by-case basis

English Language Requirements

• GCE “O” or “AO” pass in English
• English language requirement for international students whose first language is not English: IELTS 6.5 / TOEFL 590 / GCSE Grade C / TOEFL IB 95 / MIS Training Centre EL4 score 80% and above
• Students with MIS Training Centre below 80% will be required to attend 6 months of Business English Course during their first year of the programme