Master of Science in Business: Marketing

Course details

The Master of Science program in Business: Marketing is designed to provide graduate students advanced analytical marketing skills and hands-on marketing-project management experience. The curriculum affords a strong foundation in a variety of areas: brand and product management; logistics and supply chain management; marketing research and analysis; management consulting and project management; professional selling and sales management; retail management, services marketing and buying.

The objective of this specialized program is to develop mastery of marketing analysis and communications to support business marketing strategy and marketing decisions within the corporate sector and within other public and private organizational settings.

Students will acquire decision-making skills and will learn how to apply sophisticated quantitative and analytical tools, how to assess and act on complex political, cultural, legal and technological issues, all of which inform the multi-focal areas of marketing, within the corporate environment and well beyond.

Program Objectives

• Develop significant mastery of the major functional areas of business including: the ability to prepare, read, analyze and communicate marketing-centered processes, data, and findings and, at the managerial level, to use analytical processes in the course of decision-making and organizational strategy.
• Refine and advance the process by which marketing-based information is analytically reviewed and presented so as to provide a foundation for relevant managerial decisions.
• Demonstrate significant competency in the areas of complex, specialized and often creative-based skill-sets specifically associated with marketing.
• Demonstrate a solidified understanding marketing manager’s (leader’s team-leader’s) roles in the areas of planning, organizing, directing, design, delegation and oversight.
• Manifest the capacity to synthesize and contextualize the multi-variable elements of the marketing mix in order to perform successfully lead within that competitive and complex environment.
• Evidence a well-informed understanding of legal concepts as applied to marketing and their application to the business community.
• Develop a significant knowledge of the use of information technology in managing organizations and the ability to apply modern scientific and mathematical methods to management and marketing-related data analysis, presentation, problems and solutions.
• Master the art of reviewing, calibrating and, as suitable applying case analysis data and materials so as to integrate suitable marketing strategies within the complex plexus of the organization and in order to communicate recommendations to other members of the marketing team and the executive body.
• Further hone communicative skills, which underpin the ability to conduct independent research and to formulate documents, reports, and publications that manifest mastery of content and execution.