- Duration: Flexible
Course details
Update ( Nov 23, '19): Due to the ever changing nature of the google algorithm, link building remains one of the best ways to organically grow and promote your website and it's existing user base and content. Advanced methods, slightly on the blackhat side of the line, that used to work are no longer recommended and this course will help you build links naturally and with a strong foundation.
In this course, you will learn link building from scratch. The course begins with a foundation of links, and why link building is important. It covers the journey and history of link building and it's place in Search Engine Optimization.
You'll also learn how to create useful content and acquire links that are inherently protected from penalties from search engines. The course has been made keeping in mind the latest updates to the page-rank algorithm. Following these concepts and lessons will lead to a measurable increase in backlinks and traffic to your landing page.
After finishing this course you will have :
A solid understanding of how and why links and link building work they way they do, and how to take advantage of them.
Know how to quickly identify, target and gather link building opportunities in your niche.
Know how to use tools ranging from Majestic, Moz OSE, Tweeple, Ahrefs and others to help you in your link building campaign.
Have additional link building help with browser extensions.
Have a basic outreach spreadsheet to help you keep track of emails and other outreach methods
This course also guides you through the link building landscape and points out the honey traps to avoid. You will be able to distinctly build out your link building outreach campaign and follow through with your target audience. You will be able approach link building from their perspective and write outreach messages that are personalized and get responses.
This course will cover channels that maximize the chances of getting a successful backlink and optimize for those. It will also take a deep dive into how the page-rank algorithm gives preferential weight to certain factors like educational domains and how to use advanced search queries to filter these out.
We will go through these using theory and practical examples to drive home the point.
This course is meant for:
Entrepreneurs building their online store, app, website, blog, marketplace or platform
Beginners or intermediate SEO analysts looking for a comprehensive course.
Advanced specialists who are looking to add to their knowledge can also take this course to keep up-to-date as it covers specific techniques.
Marketeers looking to increase their efficiency and skill at linkbuilding and getting results
Anyone who is beginning link building to their website and wants a structured plan to begin
People who have an interest in SEO and it's component parts
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