Markets and Market Segmentation

Course details

Overview
Targeting in Marketing
No business or organisation of any size has the ability to appeal to every consumer without exception. Even the largest and most successful businesses in the world must focus their efforts accordingly, if they are to remain competitive and viable. Which is where the idea of market segmentation comes into the equation. Segmentation refers to a strategic process whereby an organisation targets a very specific ‘section’ of the market. Taking into account audience demographics, preferences, spending habits, geographical considerations and so on, the business is able to clearly define where its most valuable prospects can be found. Casting your net too widely and attempting to attract an overly-large audience often leads to failure.
Discover the role and importance of market segmentation from a contemporary corporate perspective, with this insightful tutorial. Study a broad definition of markets and market segmentation, along with the different types of markets, the main features of organisational markets and typical consumer markets. Additional subtopics introduced include the importance of market segmentation, requirements for segmenting a market, psycho graphic and behaviorist segmentation, types of buying situations, bases of segmenting organisational markets and more.
Description
Objectives
Explain the meaning of a market.
Identify different types of markets and explain their characteristics
Describe the meaning and significance of market segmentation
Programme Content
Topics:
Markets and Market Segmentation
What is a Market?
Market Types and Characteristics
Consumer Markets
Organisational Markets
The Main Features of Organisational Markets
What is Market Segmentation?
The Importance of Market Segmentation
Requirements for Segmenting a Market
Psychographic Segmentation
Behaviouristic Segmentation
Bases of Segmenting Organisational Markets
Type of Buying Situations
Course Benefits:
Full Tutor Support
Self paced, no fixed schedules
Available to students anywhere in the world
24/7 Access to the LMS ( Learning Management System )
Easy to understand quality e-learning study materials
The benefit of applying for NUS extra Discount Card.
Course Material
All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.
Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:
Online course materials
Question papers
Additional Supporting Material
Useful Links
Course assessment
You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.
Tutor Support
When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress. Updated on 23 October, 2017