MARKETING

Course details

Course Syllabus/Content
The aim of this unit is to investigate the principles that underpin the marketing process and how they apply in business. It is a broad-based unit providing a general overview of marketing for all students and a foundation for further study in the specialist area of marketing.
It will enable students to select, analyse, apply, and evaluate marketing planning models and theories to marketing planning. Upon completion candidates should have the ability to evaluate an organisation's ability to develop and launch a new product, and present a credible marketing plan.
Upon completion of the course, the student should be able to:
1. Understand the principles that underpin the marketing process

2. select, analyse, apply, and evaluate marketing planning models and theories to marketing planning

3. Prepare and present a marketing plan

Admission Requirements
Students should normally satisfy the following minimum academic requirements:
- Three GCE 'O' level passes with a pass in Chinese
International students with equivalent qualifications may be admitted on the condition that they are proficient with Chinese.
Certification
After the completion of the short course, students will be given a Certificate of Completion by Beacon International College.