Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. This course designed for people who have some familiarity with social media already. Participants will learn to develop a social media marketing plan as a part of their overall marketing strategy, determine who should be on their team, and choose how they will measure what is taking place. In addition, we will explore some of the major social media sites and look at how specialty sites and social media management tools can take their social media marketing to the next level.

Course objective

  • Describe the value of social media to their marketing plan
  • Create and launch a social media marketing plan
  • Select the right resources for a social media marketing team
  • Define how to use social media to build an internal community
  • Use metrics to measure the impact of a social media plan
  • Manage difficult social media situations
  • Describe features of some of the key social media sites, including Facebook, LinkedIn, and Twitter
  • Decide whether a blog adds value to a social media plan
  • Speak about specialty sites and social medial management tools
  • Stay on top of social media trends and adjust their plan as the online world evolves

Course Modules

  • Module 1: Getting Started
  • Module 2: Understanding the Marketing Mix
  • Module 3: Developing a Social Media Plan
  • Module 4: Building Your Social Media Team
  • Module 5: Using Social Media to Build Internal Communities
  • Module 6: Analyzing Your Impact with Metrics
  • Module 7: Keeping on Top of the Trends
  • Module 8: Damage Control
  • Module 9: Using Facebook
  • Module 10: Using LinkedIn
  • Module 11: Using Twitter
  • Module 12: Building a Blog
  • Module 13: Using Social Media Management Tools
  • Module 14: Launching Your Plan
  • Module 15: Workshop Wrap-Up

It is the first and largest provider of computer software and hardware training in Egypt.

We_They is fast growing training provider over 20 years of experience in the delivery of computer training.

Our organization is dedicated to provide education excellence to meet the needs of each technology, simultaneously, as customer expand designed solutions to meet his particular organization's business needs.

Also Compuek is aimed by great companies and institutions for training their human resources looking for their progress and growth, and to make HR learn this promising technology at that time. For 20 years, the center is supplying the career market by highly qualified HR members who having broad minded, acquired with high technique and capable to work on the most difficult systems by all easiness and facility.

Computek is distinguished by its remote sighted management that enjoyed advanced thinking and firmness in order to enable the trainees to get as much training as possible by easy and simple way and in fine, splendid, and very organized training halls acquired with high capability PCs that are continuously upgraded to maintain high performance.

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