Course details

The explosion in online social networking sites and services in the last few years has taken the world by storm. Even with national and international economic downturns the growth in the use of social networks is phenomenal. Why do people do it ? What are they doing online ? Who wants ‘friends’ online and are these friends different from other friends ? Our Marketing Via Online Social Networks course explores how to market goods and services through this worldwide movement

Important social networking topics include:

  • Social Network Drivers
  • Social Network Users
  • Online Behaviour
  • Opinion Leaders
  • Viral Marketing
  • Involvement and Engagement
  • User Acceptance
  • Relationship-building to secure ongoing
  • business.

Course Aims, Length and Entry

The course is for anyone who would like to understand how Facebook, Twitter, YouTube and other social networking service can be used for business.

Updated on 08 November, 2015

About Griffin College

Griffin College runs Facilities Management courses at Certificate and Diploma Level. Facilities Management is a growth area with expanding employment and a recognised qualification in the area is essential.

Griffin College also offers ILM/City&Guilds Leadership and Management Award, Certificate and Diploma courses at Ofqual UK Levels 3, 4, 5 and 6.

Through our iEnglish Centre division, we also offer English language courses, including examination preparation for Cambridge and IELTS. See all Griffin College courses
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