Course details

Program Objective

By the end of this workshop participants will be able to:-

  • Define the business by way of defining its products and its customers.
  • Set the business unit's marketing goals to support the firm's overall long-term objectives.
  • Set goals for each sub-unit (e.g., product market) to support the business unit's marketing goals.
  • Develop a complete marketing strategy, one that expresses how the unit's advantages will be exploited and/or enhanced and the logic behind the belief that those advantages will yield the expected outcomes.
  • Communicate the strategy to those who must understand it in order to implement or finance it.

Program Outline

  • Marketing Influence on Strategic Thinking
  • The Marketing Strategy Building Framework
  • Conducting the 5 Forces analysis
  • Internal analysis and competitiveness
  • Building Competitive Intelligence
  • Porter Generic Strategy Models & Competitiveness
  • Market Positioning strategies
  • Price competition versus Price Wars
  • Segmentation Based Strategies and Differentiation
  • The Myth of the Market Share

About HCCA Academy

HCCA’s Vision

They will be the destination for Inpiduals & organizations who want to build their Human Capital Capability.

HCCA’s Mission

  • They do exist to equip inpiduals with the abilities to perform their jobs competently.
  • They do exist to pull up and support intellectual assets of organizations to help leverage corporate cultures.
  • They do exist to develop organizations to help leverage their performance.

HCCA’s Core Values

  • Act As A Business Partner.
  • Deal With The Helping Attitude.
  • Encourage Learning.
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