Organizations are facing an increasingly competitive environment. To achieve growth and prosperity, organizations need excellent management functions and marketing is one of the critical management responsibilities in this day and age; marketing strategy is designed to help management precipitate and make strategic decisions as well as create strategic visions. The transition of the marketing manager from being only an implementer to being a maker of organizational strategy has resulted in the need that marketers in senior positions like Chief Marketing Officers assume leadership positions and decision-making skills. Decision-making in marketing is a skill and like most skills, decision-making requires practice. The aim of the course is to provide students as marketers with decision-making skills for strategic marketing management. 

Program Contents

  • Setting priorities for business and brands- the exit, milk, and consolidate options
  • Strategic Marketing Management: An Introduction and Overview
  • External and customer analysis
  • Environmental Analysis
  • Competitors Analysis
  • Market and sub market analysis
  • Creating advantages, Synergy, and commitment
  • Alternative value proposition
  • Building and managing brand equity
  • Energizing the business
  • Leveraging the business
  • Creating new business
  • Global strategy


Directors and Senior Managers from all functions who need to participate fully in the development of more effective approaches to increasing sales and profits. Marketing Directors, Managers and Executives who need to drive marketing plan development and execution and make full use of their marketing resources.

Key Benefits

At program completion, participants will be able to:

  • Get maximum effect from their marketing resources
  • Design value propositions that differentiate them from competitors
  • Develop effective product and branding strategies
  • Develop promotion, pricing and channeling strategies

hpa was founded in 2004 as a joint stock company and is one of the leading companies specialized in the fields of training, consultancy, and recruitment 

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