Course Outlines:

  •  The concept of marketing services and its differences from marketing goods.
  •  Marketing mix.
  •  Marketing strategies for maritime transport services
  •  Determination of Mission, weak and strength points.
  •  Practical Training to explore and examine the opportunities, threats and 4 sigma analyses.

Course Objectives:

  •  Developing the participants’ skills in setting strategic marketing plans for their organizations.
Port Training Institute (PTI) was established on 26th of July 1982 as an affiliated institute to the Arab Academy for Science, Technology & Maritime Transport (AASTMT). A committee of the Chairmen of Port Authorities & subsidiary companies of The Holding Company for Maritime Land Transport (17 authorities and companies) defined the focal mission of the Institute as follows: “TRAINING AND UPGRADING THE MARITIME SECTOR PERSONNEL”
PTI delivers courses in the fields of Port Management & Supervision, Port Management & Finance, Port Operation, Management of Safety Operations in Ports, Computer & Information Systems, Engineering & Technical Works, Gantry Cranes, Yard Cranes and Off-shore (fixed and mobile) Cranes and English Language. Training courses are delivered by a team of Technical and managerial experts in education and training. Furthermore, theytailor courses according to the needs of theircustomers, and in accordance with the international standards and requirements of the ISO 9001:2008.
See all Arab Academy for Science, Technology & Maritime Transport courses

Contact information not available.

Courses you can instantly connect with... Social Media Marketing Training GetSircles Marketing Management Certificate IMI International

Is this the right course for you?

Rate our content

Didn't find what you were looking for ?