Marketing & Sales Management

Course details

The success of almost any business depends largely on the effectiveness of its marketing and sales team.

This short programme, which is endorsed by the Chartered Institute of Business Management (CIBM), recognises the vital importance of this function and has been designed to give you a broad understanding of the key factors needed for marketing and sales success as well as the need to adjust and adapt effectively in this environment.

At the same time, you will also learn selling skills and techniques essential for you to be successful in this field.

About the programme

• The success of almost any business depends largely on the effectiveness of its marketing and sales team.
• The UniCollege programme in Marketing and Sales Management recognises the vital importance of this function and has been designed to give you a broad understanding of the key factors needed for marketing and sales success as well as the need to adjust and adapt effectively in this environment.
• At the same time, you will also learn selling skills and techniques essential for you to be successful in this field.

Programme outline

• Introduction to Sales and Marketing
• The 3 sales environments
• Communication in sales
• The sales process
• Sales and territory management
• Technology in sales
• The marketing concept
• Marketing research
• The Marketing Mix
• Product management
• Product development
• The Product Life Cycle
• Distribution in the marketing mix
• Pricing decisions
• Promotion

Disclaimer

• The information contained in this fact sheet is accurate at the time of printing. However, factors beyond UniCollege's control (such as environmental, regulatory or technical changes) may cause the contents of this fact sheet or of the programme to change. In the event of any such change, UniCollege will formally notify current students. All possible measures will be taken to minimise inconvenience to students.