Marketing, Sales and Customer Service Diploma

Course details

The mini Master in marketing and sales, human resources aims to qualify the participants and giving them the skills and experience of Applied process. And provide the information necessary for success in
The functions of marketing and sales customer service.

The contents of the Diploma
First, the basics of marketing strategies

• the basic concepts of marketing
• stages of the evolution of Marketing
• types of marketing research and how to conduct
• marketing mix and how to choose the right marketing mix
• product life cycle and Boston Matrix
• strategies and different pricing methods
• promo mix - elements and how to use it
• Ways and distribution chains
• market segmentation and conditions
• Consumer markets
• stages of the purchase decision
• factors affecting consumer market
• reasons for the success or failure of the new Item
• marketing planning

Second: Sales Administration

• Basic concepts in the sales process
• personal selling
• the skills and attributes of a professional seller
• how to find customers
• skills by phone call
• types of jobs realizable
• personal selling features
• personal selling Administration
• The product display skills
• confront and manage customer objections
• reasons for fear the customers of the purchase
• different ways to promote sales
• map of the success of the sales man

Third: Human Resources

• Human Resources Management Strategy
• organizational structures
• Job Analysis and Job Description cards
• Aaltoziv and selection-training and development
• Performance management-benefits and incentives
• Personnel Management and labor law
• how to develop the organizational structure