Course details
Aim of the Program
To provide participants with the required knowledge and skills that enable them to design and execute marketing research.
Main Topics
- The concept of Marketing Research
- The role of MR in decision making
- Marketing research practical steps
- Primary research
- Secondary research
- Sampling
- Questionnaire design
- Presenting the research findings
- Guidelines for writing the final report
Updated on 08 November, 2015Course Location
About Al-Tawail Management Consulting and Training
Al-Tawail Management Consulting and Training (AMT) is a highly reputable Saudi institution specialized in management consulting and training.
To read more about Al-Tawail Management Consulting and Training and the variety of courses they offer, please visit the school page.
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