Marketing Psychology & Influencing Customers

Course details

• Downloadable PDF files to further explain each principle
• Regular quizzes to test your knowledge
• Support in the course forum from instructor and fellow students
• Learn the 5 key concepts for marketing effectively… Who is this course for?Anyone looking to increase the reach of their business or endeavour. Especially online entrepreneurs, writers, instructors and bloggers.… 

This course covers five amazing psychological effects that can be used to substantially increase the effectiveness of your marketing.

If you're aiming to sell more of your products or services then this course can show you tricks you may be missing out on to help you reach and persuade your audience more effectively.

It includes

• The Decoy Effect, as used by The Economist and Apple Inc to increase revenue.
• The Rule of Reciprocity, a great way to increasing your reach using a fundamental of psychology
• The Endowment Effect, where people value something they own more than its really worth.
• The Framing Effect, meaning the way you frame your proposition drastically changes the way people respond to it.
• Social Proof Concept, there's no better persuasion tool than to show a prospect that others already love your product. 

• Intro
• Say hi to your fellow students!
• Share your new course with your friends!
• Marketing Psychology Intro - 5 Extremely Powerful Principles For You To Use

• The Decoy Effect Manual
• The Decoy Effect - Theory & Examples
• The Decoy Effect - Marketing Implications

• The Rule Of Reciprocity Manual
• The Rule Of Reciprocity - Theory & Examples
• The Rule Of Reciprocity - Marketing Implications

• The Endowment Effect Manual
• The Endowment Effect - Theory & Examples
• The Endowment Effect - Marketing Implications

• The Framing Effect Manual
• The Framing Effect - Theory & Examples
• The Framing Effect - Marketing Implications

• Social Proof Manual
• Social Proof - Theory & Examples
• Social Proof - Marketing Implications

• Downloadable Materials

• Marketing Psychology Intro - 5 Extremely Powerful Principles - Audio
• The Decoy Effect - Theories And Examples - Audio
• The Decoy Effect - Marketing Implications - Audio
• The Rule Of Reciprocity - Theory & Examples - Audio
• The Rule Of Reciprocity - Marketing Implications - Audio
• The Endowment Effect - Theory & Examples - Audio
• The Endowment Effect - Marketing Implications - Audio
• The Framing Effect - Theory & Examples - Audio
• The Framing Effect - Marketing Implications - Audio
• Social Proof - Theory & Examples - Audio
• Social Proof - Marketing Implications - Audio

• Part 1 - The Decoy Effect
• Part 2 - Rule Of Reciprocity
• Part 3 - Endowment Effect
• Part 4 - Framing Effect
• Part 5 - Social Proof