Course details

A high profile course for Marketing Team going into depth of marketing planning process to help them develop product marketing plan where they:

  • Understand the marketing planning process

  • Analysis and scanning of both macro and micro environments to identify strategic business drivers and opportunities

  • Product life cycle management concept

  • Positioning and pricing Strategies

  • Financial planning process and resources allocation

  • Use tools and techniques of marketing process

Including Boston and Ansoff matrixes in addition to SWOT &PEST.

Updated on 08 November, 2015

About Assets HR

Assets is a Training & management consultancy firm, with the aim of developing and further advancing the Human performance at both individual and organizational levels in Egypt and the MENA region.
From more than 30 Years of experience in Sales, Marketing and HRD, theyprovide several services, with the aim to equip individuals with the abilities to perform their jobs competently, to pull up and support intellectual assets of organizations, and to leverage organization' performance.
  • theirservices includes
  • Organizational Development & Design Services.
  • Training & Development.
  • Sales, Marketing and Human Resources Management consultancy Services.
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