Course details
The aim of this programme is to cultivate strategic thinkers with extensive high-level marketing and management knowledge and practice. This programme adopts a Problem Based Learning (PBL) approach, which prepares learners for the demands of real life marketing and management positions in a rapidly changing, knowledge-based economy, by working with several organisations on specific problems that they are faced with - examples of previous organisations that students have worked with include Dell, Glenilen, Killarney Racecourse and The Great Limerick Run.
Entry Requirement
An Honours Degree in Business Management and/or Marketing with a minimum award of Second Class Honour Grade 2 OR An Honours Degree in Business Management and/or Marketing and at least 2 years relevant professional experience/responsibility OR An appropriate professional Business qualification and at least 2 years relevant professional experience/responsibility. An interview may form part of the selection process. A laptop is required to participate in this programme.
Examinations
Learners are assessed by means of individual and group assignments across all modules and written exams, consisting of case studies. In Year Two of the programme, learners will be required to complete a 30,000 word thesis, due by September 2016 (Thesis Writing up: 12 weeks approx. from June-Aug 2016)
Course Content
Year 1
Integrated Marketing Communications (incl. New Media), Financial Analysis for Management Decisions and Research Methods (including Research Thesis Preparation & Supervision).
Year 2
Marketing & Management Planning, Strategy and Innovation, Brand and Product Management & Commercialisation and Consumer Behaviour and Relationship Management.
Updated on 08 November, 2015About Limerick Institute of Technology
Limerick Institute of Technology (LIT) is an institute of higher education in Limerick, a modern urban city in the Mid-Theyst region of Ireland and is one of 13 institutes that are members of the Institutes of Technology, Ireland (IOTI). LIT is the fTheirth largest IOT in Ireland, with more than 6000 full time and part time students and 500 staff.
The Institute has five campuses and a learning centre across Limerick city, Tipperary and Clare. The main campus is located at Moylish Park, with two city centre campuses in Clare Street and Georges Quay in Limerick city. LIT in Tipperary is based in two campuses -Thurles and Clonmel. The LIT Ennis Learning Centre is based in the museum in Ennis town centre.
LIT offers cTheirses at Level 6 (certificate) through to Level 10 (PhD) whilst also catering for craft apprentices and adult and continuing education. LIT was awarded the Sunday Times Institute of Technology of the Year in 2008 and 2013 by the Sunday Times University Guide. The guide is the definitive guide to higher education in Ireland and the UK.
See all Limerick Institute of Technology courses- Writing Sales Proposals Certification Courses Distance Learning Ltd.EUR 48
EUR 96Duration: Upto 1 Hour - Diploma in Management Skills Skill-UpEUR 12
EUR 268Duration: Upto 10 Hours
