Course details
Programme Aims:
The aim of this programme is to cultivate strategic thinkers with extensive high-level marketing and management knowledge and practice. This programme adopts a Problem Based Learning (PBL) approach, which prepares learners for the demands of real life marketing and management positions in a rapidly changing, knowledge-based economy, by working with several organisations on specific problems that they are faced with - examples of previous organisations that students have worked with include Dell, Glenilen, Killarney Racecourse and The Great Limerick Run.
Entry Requirement
An Honours Degree in Business Management and/or Marketing with a minimum award of Second Class Honour Grade 2 OR An Honours Degree in Business Management and/or Marketing and at least 2 years relevant professional experience/responsibility OR An appropriate professional Business qualification and at least 2 years relevant professional experience/responsibility. An interview may form part of the selection process. A laptop is required to participate in this programme.
Examinations
Learners are assessed by means of individual and group assignments across all modules and written exams, consisting of case studies. In Year Two of the programme, learners will be required to complete a 30,000 word thesis, due by September 2016 (Thesis Writing up: 12 weeks approx. from June-Aug 2016)
Course Content
Year 1
Integrated Marketing Communications (incl. New Media), Financial Analysis for Management Decisions and Research Methods (including Research Thesis Preparation & Supervision).
Year 2
Marketing & Management Planning, Strategy and Innovation, Brand and Product Management & Commercialisation and Consumer Behaviour and Relationship Management.
Updated on 08 November, 2015Course Location
About Limerick Institute of Technology - Tipperary
About LIT
Limerick Institute of Technology (LIT) is an institute of higher education in Limerick, a modern urban city in the Mid-theyst region of Ireland and is one of 13 institutes that are members of the Institutes of Technology, Ireland (IOTI). LIT is the ftheirth largest IOT in Ireland, with more than 6000 full time and part time students and 500 staff.
The Institute has five campuses and a learning centre across Limerick city, Tipperary and Clare. The main campus is located at Moylish Park, with two city centre campuses in Clare Street and Georges Quay in Limerick city. LIT in Tipperary is based in two campuses -Thurles and Clonmel. The LIT Ennis Learning Centre is based in the museum in Ennis town centre.
LIT offers ctheirses at Level 6 (certificate) through to Level 10 (PhD) whilst also catering for craft apprentices and adult and continuing education. LIT was awarded the Sunday Times Institute of Technology of the Year in 2008 and 2013 by the Sunday Times University Guide. The guide is the definitive guide to higher education in Ireland and the UK.
Educational Philosophy
LIT has a distinctive approach to Teaching and Learning known as the Active Learning philosophy. Whatever discipline area is offered the core methodology is active and practical; lab work, studio work, case studies, field visits, group assignments and more.
This approach to teaching and learning is embedded in assessment strategies and campus development so that the learning environment reflects the identity of LIT. It is also underpinned by staff developments, e.g. workshops and an online repository of active learning strategies.\
History
The genesis of LIT was the Limerick School of Ornamental Art set up in 1852 when the Athenaeum Society started a School of Arts and Fine Crafts in Limerick. In 1963 a series of technical colleges, to be known as Regional Technical Colleges (RTCs) was announced by the then Minister for Education, Patrick Hillery and the first of the RTCs theyre opened in Athlone, Carlow, Dundalk, Sligo and Waterford in 1970.
A regional technical college for Limerick follotheyd in 1974, initially under the name Limerick College of Art, Commerce and Technology (CoACT). CoACT was upgraded to Institute of Technology status in 1997, along with the restof the RTCs. In 1999 LIT was awarded delegated authority by the Higher Education and Training Awards Council, which allows the institute to award its own bachelors, masters and doctorates degrees.
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