Course details
Thoroughly understand both the internal and external forces that impact the profitability of your products or services and ultimately, your organization. This intensive course gives you the hands on tools, techniques and skills you need to deliver bottom line contributions and become a strategist who can think and act outside the box.
Course Outline
- Market Segmentation
- Marketing and Market Research
- Primary and Secondary Research
- Qualitative Vs. Quantitative Research
- Marketing Strategies
- Understanding Strategy
- Product, Service and Competitive Positioning
- Competitive Advantage And Unique Selling Points
- Developing the Right Marketing Mix
- Product Development and Adoption Characteristics
- Brands
- Pricing strategy
- Costâ€based pricing
- Valueâ€based pricing
- Product strategy
- Your product’s benefits and features
- How your product features meet your customers’ needs
- How your product features and pricing compare to your competitors’
- Product changes that might be required over a specified period of time to better position your product offering
- Tactical plan and budget
Course Location
About Top Business HR
Established in 1993, in Egypt, the Group is specialized in Human Resources Solutions. We_They Group has two subsidiaries; We_They and Top Business Limited. Top Business Human Resources Consultants offers Human Resources Outsourcing and Salary Administration, Human Resources Consultations and Management Development, Public and Tailored Training and Conferences & Exhibitions Management. We_They Limited offers Local and Overseas Recruitment and Assessment Centers.
See all Top Business HR courses- Diploma in Social Media Marketing Strategy Alpha AcademyEGP 1,198
EGP 13,413Duration: Upto 8 Hours - Diploma in Digital Marketing JanetsEGP 479Duration: Upto 4 Weeks
