Marketing Management N Diploma

Course details

This nationally recognised N Diploma in Marketing Management conferred by the DHET will give you a broad understanding of marketing and business and show you how a dynamic approach to marketing and sales can result in career and business success.

The objective of the programme is to enable the learner to understand the fundamental principles for effective marketing, marketing communication and sales management in the business world.

Once students have successfully achieved all three N4 - N6 certificates and have worked for 18 months or 2 000 hours in a marketing environment, they will be entitled to receive the highly respected National N Diploma: Marketing Management.

Qualification

• The success of almost any business depends largely on the effectiveness of its marketing plans and strategy. This programme will give you a broad understanding of marketing and business and show you how a dynamic approach to marketing and sales can result in career and business success.
• The objective of the programme is to enable the learner to understand the fundamental principles for effective marketing, marketing communication and sales management in the business world.

National Certificate: N4

• Entrepreneurship & Business Management N4
• Marketing Management N4
• Management Communication N4
• Computer Practice N4

National Certificate: N5

• Marketing Management N5
• Sales Management N5
• Mercantile Law N4
• Public Relations N5

National Certificate: N6

• Marketing Research N6
• Sales Management N6
• Marketing Communication N6
• Marketing Management N6

Subject outlines

Entrepreneurship & Business Management

• Creativity and idea generation
• Market and financial feasibility study
• Marketing, management & financial plans
• Presentation & evaluation of business plan
• Introduction to management
• Personal (self) management
• Ethics/social responsibility
• Operations management
• Strategy and competitive advantage
• Buying an existing business
• Franchising business

Marketing Management N4

• The fundamental principles of marketing
• The marketing environment
• The South African consumer market
• Market segmentation and positioning
• Marketing information and research

Management Communication N4

• Basic communication principles
• Interpersonal relationships
• Job interviews and meeting procedures
• Language usage and oral communication
• Concise communication
• Business letters and reports

Computer Practice N4

• Intro to computers
• Keyboarding
• System software
• Text manipulation
• Spreadsheets

Marketing Management N5

• Product and service policy
• Distribution policy
• Price policy
• Promotion policy

Sales Management N5

• Nature and extent of personal sales
• Sales forecasts and quotas
• Sales territories
• Types of sales
• Improvement of personal effectiveness

Mercantile Law N4

• Introduction to the Law
• Law of contract and contract of sale
• Credit agreements
• Lease of immovable property
• Contracts of service
• Negotiable instruments

Public Relations N5

• The PR practitioner and the PR process
• Internal communication
• Social skills and protocol
• The media and media relations
• Interpersonal relationships
• Corporate identity

Marketing Communication N6

• The role of marketing communication
• Advertising media
• Creating an advertisement
• Launching an advertising campaign
• Advertising research
• Sales promotion
• Publicity and public relations
• Personal selling

Marketing Management N6

• The management function of marketing
• Industrial marketing
• The marketing of services
• International marketing

Marketing Research N6

• The research process and sources of info
• The questionnaire and its launching
• Using random sample tests in research
• Analysis of data
• Forecasting and question analysis
• Reporting

Sales Management N6

• Organisation of sales staff
• Recruiting and screening of sales staff
• Training of sales staff
• Sales compensation
• Evaluation of sales achievement