- Location: Building 7094, Area C, 17th St., off 9th St., El Mokattam, Cairo, Egypt.
- Duration: 4 Days
Course details
Objictive
- To Advance & Raise the Knowledge & Skills of Product Managers with KNOW HOW of Marketing Practices & Marketing Plan Development.
Who should attend
- Product Managers & Marketing Practitioner.
Outline
- Marketing Concept & Customer Relationship.
- The Meaning & the Value Added by Marketing.
- The Evolution of Customer Orientation.
- Major Marketing Functions.
- Markets & Marketing Strategy.
- Market Segmentation Common Basis.
- Marketing Mix & Target Market.
- Marketing Strategy Development.
- Elements of Marketing Mix.
- Effects of Marketing Environment.
- Marketing Plan & Its Components.
- Introduction on Market Research & Its Six Steps.
- Buying Behavior & Measuring the Consumer Income.
- Consumer Buying Decision
Course Location
About MERL Egypt
MERL is a leading international provider of training and consultancy.
We are committed to increasing your competitive edge through the provision of excellent management training and skills
development programs.
Our experience and professional consulting strengths include an extensive knowledge of private industry, business and government enterprises.
Our unique facilitative approach takes into account cultural and organizational systems to enable superior results..
In the world of today, it is not simply a case of having necessary professional skills; people must develop interpersonal skills alongside their ability
to handle the changes brought about by technological progress.
MERL aims to make a difference.
The need for leading-edge training has never been as important; it is the basis upon which performance can be measured in an increasingly competitive market place.
MERL is a training and consulting company dedicated to increasing our clients competitive edge through the improved performance of their human and capital assets. We aspire to make significant and lasting improvements in our clients strategic focus and business performance.
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