Course details
About Marketing Management Certification
Today’s Businesses face a number of challenges and opportunities including globalization, the effects of advances in technology, and economic changes. The since of marketing is developing by the day to keep up with the different changes in the market.
There are few competing concepts under which organizations can choose to conduct their business: the production concept, product concept, selling concept, marketing concept, and the holistic marketing concept. The first three are of limited use today.
Marketing management has experienced a number of shifts in recent years as companies seek marketing excellence. The set of tasks necessary for successful marketing management include developing marketing strategies and plans, connecting with customers, building strong brands, shaping the market offerings, delivering and communicating value, capturing marketing insights and performance, and creating successful long-term growth.
Who should attend ?
· Marketing Managers
· Assistant marketing managers
· Marketing department staff
· Individuals interested in the subject
Course Expectations
By the end of this course, attendees will:
· Get more insights about marketing management
· Understand how customers behaviour affect the marketer business
· Comprehend the marketing planning process
· Get introduced to marketing techniques
· Get tips and tricks to sit for the exam
Prerequisites
All applicants must possess a minimum of eight years of professional business experience AND
· Basic business background
Maintain the certification
No re-certifying is needed. However, certified professionals are encouraged to develop their knowledge about the subject.
This course prepares candidates to sit the PMI Professional in Business Analysis (PMI-PBA)® exam.
Updated on 10 May, 2016Course Location
About Venture International
Venture International FZC for Consulting & Training, a pioneer consulting and training firm in the Middle East region. We believe in building strategic partnerships with our clients that leads to mutual reward. We deem sharing our clients’ vision as the key to enable us serve them in the best way to help them turn their visions into realities. Delivering results is our focus, and hence was our slogan “Sharing Visions, Building Realities” as we accompany our clients in their journey to success.
We, at Venture, are dedicated to the success of our clients businesses, with confidence that we can provide the most professional, most knowledgeable, and most valuable consulting and training services. Our services are focused on key areas of business that makes a difference in your business overall operations. Our range of services is designed to increase your firm’s productivity and profitability. We work with our clients to define their needs, narrow the scope of the issue(s), and devise a professional engagement that is designed specifically for your specific company.
Whether you are a corporate or a running enterprise, and need to design/structure a new business, build a marketing and sales strategy, train and develop your team, reengineer your processes, or just need a fresh pair of eyes for troubleshooting in the best and most professional manner, Venture can prepare your company for the present and the future. Our diverse expertise is our key strength in delivering our carefully selected range of services as we believe in specialization as a vital element of success.
Venture has the ability to analyze your business quickly and get a strong indication of what the necessary steps to help improve operations, productivity and profitability are. The knowledge and expertise of its team will help you take your company to the next level and become a business to be recognized with.
Venture is determined and dedicated to utilize its knowledge and expertise helping businesses reach their full potential.
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