Course details
Workshop Objectives:
By the end of the course candidates will be able to identify:- The importance of marketing
- Identify and analyze the implications of a marketing orientation cycle
- Recognize the reasons for understanding market research
- Understand the different types of buying behavior
- Recognize the stages and influences related to the consumer buying decision process
- The importance of identifying new targets segments, and sending effective communication messages
- Identify the strategic implications related to effective marketing planning
- Understand and explain the tactical tools known as the marketing mix
Workshop Contents:
- Defining marketing for the twenty-first century
- Major drives of the new economy
- How marketing practices are changing
- Building customer satisfaction, value, and retention
- Strategic planning
- Gathering information and measuring market demand
- Identifying and responding to the major macro-environment
- Dealing with competition
- Identifying market segments and selecting target markets
- Positioning and differentiating the market offering through the product life cycle
Course Location
About American Chamber
Efforts to establish an American Chamber of Commerce in Egypt date back to the 1950s, when Hassan El Abd initiated the idea. But political changes within Egypt kept the idea dormant until 1974, when President Anwar El Sadat initiated the "Open Door" policy.
A by-product of the policy was the formation of the Egypt-U.S. Joint Business Council. Twice yearly, this group of top-level Egyptian and American business executives met to discuss Egyptian business issues. The first resolution of the Council in 1974 called for the creation of an American Chamber of Commerce in Egypt.
Finally, after seven years of intermittent efforts to found the Chamber, some substantive progress was made in 1981 under the organization of George DeBakey of Rockwell International. He recruited prominent Egyptian and American business leaders who shared his commitment to a chamber. In October 1983, the first board meeting of the American Chamber of Commerce in Egypt was convened.
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