Marketing : Introduction

Course details

Overview
Introduction to Marketing
Nothing has greater influence on the success or otherwise of any organisation than marketing. Quite simply, the effectiveness of a brand’s marketing strategy will make or break the business as a whole. Strong and influential marketing can make extraordinary success stories of the humblest and most modest of start-ups. Marketing exists to paint a positive and authoritative picture of both your business and the products/services you offer. It also ensures that your target audience knows you exist in the first place. As one of the most critically important elements at the heart of every successful business, demand for skilled marketers on a global basis has never been higher.
This outstanding tutorial has been designed for business owners, managers and anyone working in marketing at any level. Study a broad overview of the contemporary marketing profession, along with a detailed breakdown of the marketing mix and the differences between selling and marketing. Learn the true value and importance of marketing as a whole and find out which kinds of careers are available as a marketer.
Description
Objectives
Explain the meaning of the term marketing and various marketing concepts
Describe the importance of marketing to the business, consumer and society
Discuss the concept of marketing mix.
Programme Content
Topics:
Marketing Concept
Production Concept
Sales Concept
Marketing Concept
The Marketing Mix
Difference between Selling and Marketing
Marketing Jobs
Course Benefits:
Full Tutor Support
Self paced, no fixed schedules
Available to students anywhere in the world
24/7 Access to the LMS ( Learning Management System )
Easy to understand quality e-learning study materials
The benefit of applying for NUS extra Discount Card.
Course Material
All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.
Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:
Online course materials
Question papers
Additional Supporting Material
Useful Links
Course assessment
You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.
Tutor Support
When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress. Updated on 23 October, 2017