Marketing Fundamental

Course details

We want to be part of people & businesses improvement process.

At the age of a dynamic and progressive world, with emerging political and economic challenges reshaping business and investment tracks, entrepreneurs value 'continuous professional development' and high-powered Management Systems to be up to meeting the world dynamics with fortitude of knowledge and skilled problem solving.

CORE Management Consulting took flight with success in 2009 to be part of the Management Revolution Industry, engraving their mark with notable progress in the MENA region as catalyst for business development for a variety of highly successful projects in fields of FMCGs, Health Care, Life & Business Coaching and Customer Support.

Our outreach and in depth services are provided through a big team of experts, each on top his field covering; Business consultancy and training.

Course Objectives:

to identify the purposes and key activities of a marketing culture within organizations

• To clearly identify the implications of a marketing orientation. 
• Defining Marketing, Markets, and Product & Service Concepts.
• To explain the reasons of marketing research.
• To consider the use of different research methods.
• To Analyze Consumer & Business Markets
• To understand the importance of identifying target segments.
• To identifying Market Segments and Targets
• Marketing Planning & Strategy formulation and implementation
• Understand the proper marketing mix. 
• To apply the concepts of the marketing mix and the product life cycle. 
• To describe the importance and impact of product in the marketing mix.
• To describe the importance and impact of price in the marketing mix. 
• To describe the importance and impact of promotion in the marketing mix.
• To describe the importance and impact of distribution in the marketing mix. 
• Other Marketing P's into actions.
• To understand what Branding is, what positioning is?

Who should attend?

• The new marketing employees who are aiming to work at marketing departments and this course is suitable for all levels who are aspiring to, or actively involved in, the Marketing process.
• Also the students who are aiming to enhance their knowledge about the marketing process.

Course Curriculum:

• Marketing Concepts
• Marketing research and its methods
• Analyzing consumer markets
• How to identify segments
• Marketing strategic planning and SWOT analysis tools and implementation
• Marketing Mix

Learning Methods:

• A proper mix of lectures, Q&A, sharing, discussions, individual & group exercises and case studies