Course details


  • To Familiarize Newly Appointed & Junior Marketing Personnel in Hospitality and Tourism Industries with Marketing Concepts & how to write a Marketing Plan.

Who should attend

  • Marketing Personnel


  • Introduction.
  • Service Characteristics of Hospitality and Tourism Marketing.
  • The Role of Marketing in Strategic Planning.
  • The Marketing Environment.
  • Marketing Information Systems and Marketing Research.
  • Consumer Markets and Consumer Buying Behavior.
  • Organizational Buyer Behavior of Group Market.
  • Market Segmentation, Targeting, and Positioning.
  • Designing and Managing Products.
  • Internal Marketing.
  • Building Customer Loyalty through Quality.
  • Pricing Products: Pricing Considerations, Approaches, and Strategy.
  • Distribution Channels.
  • Promoting Products: Communication and Promotion Policy and Advertising.
  • Promoting Products: Public Relations and Sales Promotion.
  • Professional Sales.
  • Electronic Marketing: Internet Marketing, Database Marketing and Direct Marketing.
  • Destination Marketing.
  • Next Years Marketing Plan.

About MERL Egypt

MERL is a leading international provider of training and consultancy.

We are committed to increasing your competitive edge through the provision of excellent management training and skills

development programs.

Our experience and professional consulting strengths include an extensive knowledge of private industry, business and government enterprises.

Our unique facilitative approach takes into account cultural and organizational systems to enable superior results..

In the world of today, it is not simply a case of having necessary professional skills; people must develop interpersonal skills alongside their ability

to handle the changes brought about by technological progress.

MERL aims to make a difference.

The need for leading-edge training has never been as important; it is the basis upon which performance can be measured in an increasingly competitive market place.

MERL is a training and consulting company dedicated to increasing our clients competitive edge through the improved performance of their human and capital assets. We aspire to make significant and lasting improvements in our clients strategic focus and business performance.

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