Marketing Essentials: Fundamentals of Marketing...in 1 Day!

Course details

This Basic Marketing Course is structured so delegates receive a strong element of practical activities and exercises to reinforce the important knowledge and application of essential marketing techniques on this course.

Narrated video presentations combine with manuals, cheat sheets and mp3s.

The practical marketing skills that participants will learn include

• What is Marketing?
• How To Calculate Your Marketing ROI
• The Marketing Model
• Establishing the 'Why?' For Your Brand
• What Promotional Strategies Are Available?
• Direct Marketing
• PR & Thought Leadership
• Internet Marketing With Google
• Fundamentals of Google SEO
• Introduction to Google AdWords
• Capturing Leads
• Choosing the most effective marketing choices for your budget

This basic marketing course is perfect for those who are new to marketing or business owners who are looking for creative marketing ideas.