Course details
How do you know what consumers really want? How do you know which consumers to go after and how to get them interested in your products and services? You need to develop an effective marketing strategy. Marketing is a core business process that helps companies develop strong relationships with consumers – it is used to identify the right consumers, anticipate their wants and needs and ultimately create value for them and for your organization. Realizing the essential function that marketing plays in any company will help you better understand the relationship that companies need to build with their customers, how they do it, and the impact these activities can have on a company's bottom line.
Includes 12 Chapters:
- Using Online Strategies to Accelerate Sales Performance
- Designing Products to Fit the Channel
- Advertising Costs, PR Pays
- Using Blogs to Attract Customers
- Using Web Analytics to Increase Sales
- Trade Show Marketing – Planning Ahead
- Introduction to Marketing
- Planning and People
- Product and Price
- Place
- Promotion
- Marketing and Ethics
About American Chamber
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