Marketing professionals, corporate executives, marketing managers, advertising managers, product managers, sales personnel, and others who are involved in marketing activities at all levels of the organization

Outline

Putting customers first

  • Understanding marketing
  • Analyzing the marketing mix
  • Getting to know your customers
  • Understanding customer buying
  • Building relationships
  • Winning new customers

Building strong products

  • Improving products
  • Differentiating your products
  • Developing brand
  • Achieving growth through products

Maximizing publicity

  • Planning a campaign
  • Advertising on radio
  • Mastering direct mail
  • Using the internet

Developing a strategy

  • Thinking strategically
  • Setting objectives
  • Achieving your goals
  • Effecting the strategy
  • Gaining support
  • Assessing your marketing ability
Horus center is a training provider which is also part of Egypt of Alexandria city. they offer a wide management programs, financial, banking, sales, marketing, legal skills including apprenticeships and professional certificates at various levels. thier open programs allow individuals to attend a wide range of training cthierses throughout the year
they work in partnership with a large number of employers and aim to raise awareness of the importance of skills development and training. This helps employers to develop their business through the retention of skilled staff.
they are Continuously improve thier expertise in relation to professional training standards, they Provide thier client with service to industry standards recognition and respect from thier client for thier dedication and commitment to responsible management of professional training standards incorporate and integrate professional training standards into thier process, they provide thier client with the knowledge, skills and tools required to perform their manner.
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