Course details

Diploma in Marketing provides the opportunity to gain advanced knowledge of marketing management in practice. The diploma prepares candidates with strategic and analytical marketing skills and knowledge. The diploma covers the relevant concepts and theories of marketing, its process and environment, consumer behaviour, market segmentation and marketing mix.
Diploma in Marketing is open to everyone regardless of previous educational background.

Course Outline

Marketing mix- Product

  • Product features and product benefits
  • Product differentiation, branding and packaging
  • Product lif e cycle
  • Marketing f or product mix

Marketing mix- price

  • Factors determining the product price
  • The law of demand and the law of supply
  • Pricing strategies

Marketing mix- promotion

  • Advertising
  • Sales promotion
  • Direct marketing
  • Public relation
  • Personal selling

Marketing mix- place

  • Channels of distribution

Marketing planning

  • The marketing planning process
  • Environmental analysis
  • SWOT analysis


  • What is marketing?
  • Understanding the marketplace and customer needs
  • Market segmentation, targeting and positioning
  • Types of products
  • B2B and B2C markets
  • Marketing research

About Premier Training & Consulting

Premiere Training and Consulting established and since then it has had a noticeably big impact on the Training and Development industry. This is primarily attributed to the fact that it has been excellence-driven right from the start. This is reflected in the company’s relentless efforts to attain accreditation from the most prestigious academic education institutions worldwide to ensure quality learning to its seekers.

Premier’s success in attaining accreditation was not granted until all its offered courses has been assured that they meet the standards of course design, delivery and monitoring set by those international accreditation bodies. This success is not only due to our accreditation status, nor the way They structure and deliver our courses, but also our people, and our guiding principles.

The professional learning solutions that They offer are geared towards achieving the best return on investment for inpiduals and organizations.

Our training can be pided into the following key learning portfolios:

  • International Vocational Qualifications and Certifications,
  • Business and Management,
  • Soft Skills and Personal Growth Development,
  • Sales and Marketing,
  • Education Development,
  • English Language,
  • Information Technology.

"The achievement credentials offered to participants vary betTheyen awards, certificates of achievement, and professional diplomas."

Premier has Theyll understood the urgent instant need for professional development in the fast-paced world that They live in which has shaped its training materials and methods. They offer the best off-the-shelf courses as Theyll as customized material based on the customers’ business needs reached through professional needs analysis that the company insists on running before taking on any project. Also, our training methods vary; they include extended trainings, a few-days/hours workshops, on-the-job training, and one-on-one training as Theyll. Whatever the training is and hoTheyver it is delivered, all the customers’ needs and the learners’ learning styles are closely met.

See all Premier Training & Consulting courses

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