Marketing Communications - Advertising and Promotions

Course details

In this course, you get acquainted with the various options that companies have in order to market their products. It takes you through the various forms of communication and media that can be used to reach out to the target audience. It throws light on various aspects of advertising, media and other forms of promotions. This course is ideal for All marketing professionals and students, media and advertising professionals and enthusiasts, entrepreneurs and brand managers of companies and students. The participant gets a good knowledge of how to market a product/brand using various tools. The participant also gets a basic understanding of how advertising works and also what are the available options if he/she wants to promote his/her company/brand/product, etc. It also acts as a base for any student aspiring to get in media marketing or advertising.