Course details
- Introduction to marketing management , basic concepts
- Macro-Micro environmental scanning & analysis
- STP-Branding (segmentation –targeting-positioning)
- Wining markets through market oriented strategic planning
- Pricing in pharmaceutical industry & Pharmacoeconomics & health outcome researches
- Integrated marketing communication, ROI and carry over sales
- Product life cycle management
- Introduction to marketing research ,IMS data cubes
- Forecasting techniques. Patient based forecasting
- Pharmaceutical Sales launch management, readiness, excellence and KPIs
- Patient programs for wining more market share
- Pharmaceutical brand manager ‘s competent foundations-( competency based –interview)
Course Location
About Recruitment, Consulting & Training
RCT offers a full package of human developments starting from the recruitment process where we help corporates & individuals to create the best match between them , followed by the consultation process for both individuals in terms of life coaching or career path analysis & corporates in terms of proper customized business consultation . Finally , RCT offers a range of customized training modules that would communicate the right , timely & effective information to each caliber.
In the training arm, RCT offers a full range of business courses customized by different sectors in the market. RCT guarantee that its recruiters, consultants & trainers are the best in the different sectors of the markets in terms of knowledge & field experience. With RCT you will have a full customized service , where examples , rule plays ,cases are completely customized to the aimed sector (FMCG, Retail, Pharmaceutical…etc).
We are committed offer corporates & individuals the most effective service in terms of quality & quantity as well as cost. Our core values concentrated in being transparent & committed with our clients, effective in our services, responsible to our society & all the time customized to the market needs.
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