Marketing Automation MasterClass 2018 - B2B, Blogging & B2C

Course details

*** Launched Nov. 2017 *** Now includes your Free Marketing Automation Tool (AKA Autoresponder) ***

B2B, B2C, Blogger, or Enterprise - You Need Marketing Automation (and this course)!

*** NOTE: This is not a DIGITAL MARKETING course, although some principles are covered. For example, you will not learn how to create headline copy that entices a B2B prospect to click on your ad, but you will learn the fundamental components that you need to build for your sales funnel, including an acquisition source, Landing Page, Lead Magnet, Form, Email Nurture Campaigns, Sales Page, etc.). If you have questions, please message me Lance@LanceWills.com ***

Whether you are a B2B, B2C, Blogger or Enterprise, building Funnels powered by Marketing Automation (MA) is absolutely critical to improving conversions, multiplying your efforts, and driving more revenue to your bottom line from leads you already have (you'll also learn how to get MORE leads). 

Now you can implement your own Marketing Automation system for FREE by taking this course. That's right, I share the Marketing Automation tool that I use for Bloggers, B2B & B2C, which offers a free full-feature trial (*up to 200 Contacts). Not an AFFILIATE OFFER, totally free, no strings attached. I LOVE THIS TOOL!!! This little-known tool includes great features, like:

• Send all your email nurture campaigns from directly in the tool - no need to connect an ESP, like MailChimp to LeadPages (Simplify your marketing stack!)
• Create your landing pages, forms, & email nurture campaigns quickly - Avoid creative hiccups (Save Time!)
• Includes beautiful Email and Landing Page templates - No need to pay for a separate landing page tool (Save $$$!)
• Lightweight CRM included - Manage all your contacts, companies, & create Tags (Avoid investing in a full CRM until you have to!)
• Live Chat Tool included - Convert Visitors when they are on your site (No need to invest in yet another tool!)
• Clickstream tracks visitors as they click around your website - Understand your visitor's experience, tripping points & gain insights!
• Plus, I walk you step-by-step through integrating your free MA tool onto your WordPress site in just 15 minutes (*Cpanel access required)

So, what excuse do you have NOW from starting to collect email addresses, grow your list, and launch your email nurturing program?

Get ready for your MASTERCLASS and you'll be a Marketing Automation Professional in no time. 

This course is divided into THREE information-rich Sections & you can start the course in ANY SECTION - Adapts to your learning style!

1. LEARN - Understand MA terms, technology, and the elements you'll use to build your lead nurture program 
2. EXPERIENCE - Go through a simplified MA funnel; Feel how we build TRUST and turn leads into buyers (This is a MUST!) 
3. BUILD - Implement your MA/Autoresponder into your website, build your assets, and FINALLY launch your list building program! 

In this course, you will learn: 

• How Marketing Automation works, and why you need it using examples from B2B, B2C, Blogging and Enterprise 
• Marketing Automation terminology: Trip Wire? Lead Magnet? Nurturing? - You'll learn it all! 
• Step-by-Step how to build your first "Sales Funnel" and the minimum proven 4 phases critical to your success! 
• What types of content work best in each phase of your Funnel 
• How to build out an entire Marketing Automation system, regardless of your MA tool 
• "Action Items" at the end of Lessons help you make progress (Project Based, not just theory) 
• Which content performs best for each phase of the Buyer's Journey (Awareness, Consideration, etc.) 
• B2B Blogger Funnel examples (simple and complex) so you can understand the difference and get up and running fast 
• Advanced topics for Enterprise, including: Lead Scoring, Lead Grading, Automation Trees, more...

*** Bonus Items *** Include Growth Hacking secrets that will drive traffic into your Funnel for FREE... and much, Much, MUCH more!

A Proven System Taught By A Proven Marketer, A Proven Teacher 

I've used the information taught in this course as Head of Marketing at a Silicon Valley startup to convert thousands of B2B customers, double conversion rates, and even increase Onboarding activation 250% through a Nurture campaign. So, I know these principles work.

You know that you need to build your email list, but first you need to implement all of the Marketing Automation plumbing, flow and assets. In this course, you'll FINALLY get it ALL done!