Course details

The ability to sell precise knowledge of market research and distribution channels and strategies marketing, advertising, publicity and public Alaqlat and other factors is not at all the main conditions that works to achieve the highest level of sales and success in marketing task, but there are other factors that lead to success and foremost of which is that The director of the marketing department manages his staff, and that their appointment and motivate them and control them, in addition to be is responsible for the planning and organization of their activities.


  • Marketing Basics
  • The basic concepts of marketing management
  • Analyzing marketing opportunities
  • Analysis of the product life cycle
  • Product development and pricing policies
  • Promote and develop the company's market policies
  • Develop marketing plans
  • Contact create marketing channels
  • Market penetration methods
  • Marketing strategies
  • Introduction to management and marketing strategies
  • Determine the quality of markets and the behavior of purchase
  • Analysis of the institution's position on the market
  • Alastrajiat to choose the appropriate product life cycle
  • Design marketing strategies
  • Develop marketing plans
  • The development of marketing programs
  • The application of marketing strategies
  • Choosing the best methods of advertising and promotion
  • Market research
  • The importance of marketing research and purpose of the
  • Marketing research process
  • Definition of marketing problem
  • Research Design catalog
  • Research methods
  • Data collection and analysis of samples during the
  • The concepts of product testing and packaging trade name
  • Studies Test Market
  • Display Search Marketing
  • Sales forecasting
  • Concepts and methods to predict
  • The importance of sales forecasting and purpose of the
  • Methods to predict how sales
  • Quantitative methods to predict sales
  • Ways to predict the potential market
  • Fundamentals user statistics in sales forecasting
  • Sales and sales management skills
  • Sales management concepts
  • The role of Sales Manager
  • Tools used to follow up sales
  • The concept of personal selling (directly to the consumer)
  • Sales rep qualifications and responsibilities
  • Buyer behavior and the sales process
  • Planning and conducting telephone sales calls
  • Communication and negotiation skills for sales representative
  • Salesmanship.


  • Principles of Marketing
  • Marketing Communications
  • marketing planning and control
  • International Marketing
  • methods of marketing research
  • Department of products and brands
  • Pricing and distribution management

About IGLA Training

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IGLA is a dynamic enterprise that provides a wide range of skills development and training opportunities for people, it is considered one of the top-notch professional development training institutions in Egypt, offering a large selection of professional development programs using a modern perspective of delivery and incorporating the latest management concepts and techniques.
IGLA have the capacity of offering more than 10,000 professionals and trainees annually through its different programs and projects.
Professional development programs presented by IGLA cover a wide range of studies including postgraduate diplomas, professional certificates, executive seminars, short ctheirses and workshops, in addition to tailor-made programs, totaling more than 200 different topics and titles.
Through the development of human capital, they deliver agency-specific training, career development programs, and customized consulting solutions to enrich learning and optimize individual, group and organizational performance.
they provide training and assessment in a range of internationally accredited vocational training programs.
their expert assessors and trainers offer a wide range of Skills and experience in their given areas.
their up to date, practical Industry experience is central to their ability to effectively guide and mentor ytheir current staff, or new trainee through the skills required in today's Ever changing economic climatic.
they understand  that workplace training needs to support Individual business operations, and provide staff with the skills and attitudes to enable them to become Leaders within industries of the future.
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