Emphasis is on how to create customer value & gain customer loyalty

Learn marketing role & planning , consumer behavior, promotions & execution of the marketing mix ,design a questionnaire  learn how to apply concepts & perspectives  to current marketing problems & opportunities through case studies analysis & class discussions

Course outlines

  • Introduction to marketing
  • Development of  the business Vision & Mission
  • List the stages in the Consumer buying process
  • Distinguish between different variations of purchase behavior
  • Low involvement product Vs High involvement products
  • Identify psychological influence on buying behavior
  • Market situation analysis includes:
  • Define target market & Segmentation
  • Discuss the importance of Segmentation
  • List the steps used to segment the markets
  • Product positioning
  • Organization analysis : Value chain
  • Define Key Competitors
  • Competitors analysis  :  SWOT analysis
  • Discuss the impact of competitive actions on marketing
  • Discuss relationship marketing & customer added  value
  • Define the stages of the product life cycle
  • Apply Marketing strategies to each stage of the cycle
  • Design the marketing program ( marketing mix 4cs )
  • What is Branding ?
  • Describe the elements of branding
  • list the stages of introduction of new products
  • List the elements that make up price
  • The Break-Even  point
  • Identify different pricing strategies
  • Describe price adjustments
  • Channels of distribution
  • Communication Vehicles ( Sales promotion , Personal selling , Advertising , Public Relation , Events , sponsorship , Direct Marketing , Social Media )
  • Sales call plan
  • Sales call process
  • Negotiation techniques & handling objections

Learning Objectives :

  • After completion of the course the participants will be able to :
  • Be familiar with role of marketing
  • How to develop business vision & missi
  • The Consumer behavior & how do they evaluate products or service
  • The psychology behind the buying behavior
  • How to segment the market & Identify the Target markets
  • How to analyze competitors based on SWOT analysis.
  • Identify the marketing mix ( 4cs)
  • Study the product life cycle
  • How to Branding the product
  • Pricing strategies impact on the buying decision
  • Describe the channels of distribution
  • Identify the types of communication vehicles
  • studying different  negotiation techniques.

Course Methodology

  • Use Audiovisual examples  , practical exercises
  • Case studies for more demonstration
  • Role plays & teams games

Who should attend

  • This courses suit those who are working in marketing field , juniors , seniors & managers

We_They Academy | Authorized Training Center: We_They Academy is an Egyptian company established in 1999 in Cairo-Egypt.

We_They Academy Training centers are private independent training centers.

Our office is located in Cairo. We_They Academy Training centers programs are offered by highly professional training methods. We_They Academy is one of the leading private educational centers which offers International Universities and Training Colleges programs.

Employers in the international employment market are confident that holders of our certificates and diplomas have been well trained and have acquired good skills and knowledge. Certificates and diplomas awarded by We_They Academy Training Centers are stamped by highly professional international training colleges and universities. The demand on We_They Academy Training Centers courses, programs, certificates and diplomas are on the increase nationally in the Arab Republic of Egypt.

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