Marketing and its Relation to Sales

Course details

Marketing and sales are two very different functions within a company; one cannot survive without the other. Both bring different assets to an organization as a whole.

The inherent connection between the two lies in the fact that they share a similar goal: increasing revenue. Marketers generate leads and sales executives close the deal.

This program discusses therelationships between marketing and sales. It provides a framework for analysis and discussion concerning this important organizational relationship. It reviews current thinking on sales –marketing cross-functional relationships, and discusses a range of controllable and uncontrollable factors that may influence this interface.

Program Content