Marketing and sales are two very different functions within a company; one cannot survive without the other. Both bring different assets to an organization as a whole.

The inherent connection between the two lies in the fact that they share a similar goal: increasing revenue. Marketers generate leads and sales executives close the deal.

This program discusses therelationships between marketing and sales. It provides a framework for analysis and discussion concerning this important organizational relationship. It reviews current thinking on sales –marketing cross-functional relationships, and discusses a range of controllable and uncontrollable factors that may influence this interface.

Program Content

  • What is Marketing Plan
  • External Analysis / Situational Analysis
  • Internal Analysis
  • Objective Setting
  • Marketing Strategies
  • STP (Segmentation, Targeting & Positioning)
  • Marketing Mix (Personal selling)
  • Implementation of Marketing Plan
  • Control of Marketing Plan

Key Benefits

  • At program completion, participants will be able to:
  • Define marketing and the marketing planning process
  • Understand what is the marketing mix?
  • Make Market segmentation and brand positioning
  • Implement, review and control the marketing plan


  • This is program for sales directors, senior sales or key account/national account managers with strategic responsibility.  It is also suitable for those developing into senior organizational roles and senior managers who take responsibility for the sales force in an organization, for example, business development directors or operations directors

hpa was founded in 2004 as a joint stock company and is one of the leading companies specialized in the fields of training, consultancy, and recruitment .

Why hpa

  • their experience in the Egyptian labor market extended to more than 10 years.
  • their previous business with the largest local and international organizations   working in Egypt reflects the history of hpa and the applied quality standard.
  • All their Calibers, Consultants and trainers are professionals with practical
  • experiences at seniority or managerial levels to guarantee a high level of accuracy and effectiveness of professional experience acquired by their Participants.
  • All of their Training programs are designed and tailored to their clients with the utmost accuracy by their Research and Development pision, based on the real needs of their client and the labor market to keep their Participants updated with what’s current in the market.
  • their team believes that the real development of knowledge and skills depends on participation, practicing and benefits from the experiences and expertise not on memorization and lecturing.
  • they are distinguished by their Knowledge and database of the real labor
  • market’s needs that are derived by their team of hundreds of consultants,
  • professionals, experts, managers and also the decision-makers of companies and organizations in a various fields of economic and business activities in Egypt. This emphasizes the size of experiences they are always keen to provide to their clients.
  • Besides training they also provide Recruitment and Consulting services, which allow us to add a vision, and expertise to their clients.
  • hpa training programs’ certificates are accredited by more than 5 of the
  • largest international professional bodies specialized in training all over the world.
  • hpa applies international standards in quality measurements and test systems and is an Internationally Accredited Testing Center.
See all High Professional Advisros(HPA) courses

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