Marketing Analytics - Quantitative Marketing

Course details

This course is the ultimate overview of marketing analytics. In it, I will teach you how to analyze data to make better marketing decisions.

Courses on marketing analytics tend to be very focused on one specific area of marketing. The intent of this course is it to give you a more comprehensive, MBA-level view of marketing analytics. The lead instructor for this course has an MBA in marketing from the Kellogg School of Management, which is widely regarded as the top marketing school in the U.S.

We'll talk about analytics that help you make strategic decisions such as who your target customers should be, how to segment your audiences, and what your value proposition is. We'll also talk about tactical analytics such as A/B testing and measuring awareness and purchase intent. We'll discuss some other key KPIs including ARPU and customer lifetime value.

• I'll show you some very simple calculations and also some advanced statistical methods.
• I'll talk about digital and traditional media.

This is not a software training course, although along the way I will teach you a few tricks in Excel and discuss other programs such as Optimizely, SPSS, Stata, and others. The focus here is on marketing metrics and decision-making.

This course is suitable for B2B and B2C; large companies and small companies; products and services.

Let's begin!