Marketing The American University in Cairo (AUC) - School of Continuing Education (SCE)

Studying marketing bridges the gap between academic theory and real-world marketing knowledge. The practical skills our learners develop can be taken straight into the workplace to assist in decision making and strategy development. Pursuing the Achievement Certificate in Sales and Marketing provides knowledge on how markets operate and buyers behave. Similarly, the Foundation Certificate in Marketing and the Career Certificate in Marketing enhance the skills and abilities required to develop strategies and increase revenue, as well as raise the level of professionalism and growth in marketing and communications.

Admission Requirements:

  • Applicants must pass the Standardized English Proficiency Test (SEPT) and score level ENGG411.
  • Applicants must have basic computer literacy.

Learners are assessed throughout the term by tests, quizzes, assignments, projects or other means of evaluation. End-of-term achievement tests measure learners’ overall performance in the course. The final grade in each course is based on learners’ performance on continual assessment measures and the final test. Final course grades are not based on attendance, since in accordance with the SCE’s attendance policy, learners must attend at least 75 percent of the class sessions in order to be allowed to take the final examination.

SCE is a leading school of continuing education in Egypt and the region and is accredited by the International Association for Continuing Education and Training (IACET), based in the United States. SCE uses accredited continuing education units (CEUs) as the standard unit of measurement of individual participation in all noncredit continuing education programs offered. SCE’s mission is to improve the employability of and provide lifelong learning to our participants by extending the resources of the University to Egypt and beyond. 

See all The American University in Cairo (AUC) - School of Continuing Education (SCE) courses

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