IBM SPSS Education is pleased to offer you our courses in an exciting learning format, Instructor-led Online (ILO). Students are offered a similar experience to live classroom training, with the convenience of having it delivered directly to their desktop.

In this course you will focus on the statistical techniques most often used to support market segmentation. The course emphasizes the practical issues of setting up, running and interpreting the results of market segmentation analysis.

Target Audience:

This intermediate course is for anyone who has worked with SPSS for Windows and is interested in knowing more about the appropriate procedures for market segmentation.


Please refer to course overview


Attendees should have an on the job experience with SPSS for Windows or completion of the Windows Basic and/or Intermediate courses. Basic statistical knowledge or at least one college level course in statistics is helpful.


  • Cluster Analysis: Principles
  • Cluster Analysis: Practice
  • Factor Analysis
  • Decision Trees
  • Decision Trees II: Chaid Analysis

Global Knowledge is the worldwide leader in IT and business skills training. They deliver via training centers, private facilities, and the Internet, enabling their customers to choose when, where, and how they want to receive training programs and learning services.

See all Global Knowledge Egypt courses

Contact information not available.

Courses you can instantly connect with... Social Media Marketing Training GetSircles Marketing Management Certificate IMI International

Is this the right course for you?

Rate our content

Didn't find what you were looking for ?