Course details
IBM SPSS Education is pleased to offer you our courses in an exciting learning format, Instructor-led Online (ILO). Students are offered a similar experience to live classroom training, with the convenience of having it delivered directly to their desktop.
In this course you will focus on the statistical techniques most often used to support market segmentation. The course emphasizes the practical issues of setting up, running and interpreting the results of market segmentation analysis.
Target Audience:
This intermediate course is for anyone who has worked with SPSS for Windows and is interested in knowing more about the appropriate procedures for market segmentation.
Objectives:
Please refer to course overview
Prerequisites:
Attendees should have an on the job experience with SPSS for Windows or completion of the Windows Basic and/or Intermediate courses. Basic statistical knowledge or at least one college level course in statistics is helpful.
Content:
- Cluster Analysis: Principles
- Cluster Analysis: Practice
- Factor Analysis
- Decision Trees
- Decision Trees II: Chaid Analysis
Course Location
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