Price: USD 51
USD 510
  • Duration: Upto 10 Hours
  • Timings: Part Time, Flexible

    Course details

    Overview
    Process of Marketing Research
    The key to the success of any marketing strategy of any type and in any context lies in effective research. Contrary to popular belief, businesses aren’t in the habit of making up marketing strategies as they go along. Quite to the contrary – every single detail is crafted meticulously, in accordance with rich and detailed research. Marketing exists to promote products and services in an influential, authoritative and effective manner. Which can only be possible when you first determine what any given target audience expects and demands. By identifying the preferences, buying habits and expectations of any given audience, you stand the best possible chance of creating truly effective marketing messages.
    This professional tutorial has been designed for anyone looking to become a more effective marketer at any level. Discover the value and importance of market research for any business, along with a breakdown of the research process and how to approach respondents. Study both qualitative and quantitative research, professional interview techniques, sampling, working with quantitative data and how to effectively analyse the information you gather.
    Description
    Objectives
    Identify the need for market research and explain various forms of market research
    Explore market research process
    Programme Content
    Topics:
    The Need for Market Research
    The Research Process
    Approaching Respondents
    Qualitative Research
    Quantitative Research
    Sampling
    Interview Technique
    Analysing the Results
    Quantitative Data Analysis
    Course Benefits:
    Full Tutor Support
    Self paced, no fixed schedules
    Available to students anywhere in the world
    24/7 Access to the LMS ( Learning Management System )
    Easy to understand quality e-learning study materials
    The benefit of applying for NUS extra Discount Card.
    Course Material
    All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.
    Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:
    Online course materials
    Question papers
    Additional Supporting Material
    Useful Links
    Course assessment
    You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.
    Tutor Support
    When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress. Updated on 12 November, 2017

    Eligibility / Requirements

    No prior knowledge is required to take this course.

    About CPD Courses

    Who We Are

    Certifications for Professional Development (CPD) specialises in distance learning opportunities for ambitious professionals. Whether perusing promotion or considering a new career direction, we can help you reach your full potential.

    Our Aim

    • Our primary goal is to make ongoing professional development affordable, accessible and enjoyable, by providing premium online study programs for the lowest possible prices.
    • Dedication to professional development has become a key identifier in the eyes of decision-makers globally. At CPD, we provide professionals at all levels with the opportunity to grow, develop and illustrate their commitment to continuous improvement.
    • Every course we offer provides you with the chance to earn a recognised qualification or certificate of completion. We also provide expert tutor support every step of the way, in order to maximise the value of our exclusive e-learning programs. 
    • Limitless training opportunities, limitless potential – take control of your future today with the help of CPD.
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