Market Research

Course details

Overview
Process of Marketing Research
The key to the success of any marketing strategy of any type and in any context lies in effective research. Contrary to popular belief, businesses aren’t in the habit of making up marketing strategies as they go along. Quite to the contrary – every single detail is crafted meticulously, in accordance with rich and detailed research. Marketing exists to promote products and services in an influential, authoritative and effective manner. Which can only be possible when you first determine what any given target audience expects and demands. By identifying the preferences, buying habits and expectations of any given audience, you stand the best possible chance of creating truly effective marketing messages.
This professional tutorial has been designed for anyone looking to become a more effective marketer at any level. Discover the value and importance of market research for any business, along with a breakdown of the research process and how to approach respondents. Study both qualitative and quantitative research, professional interview techniques, sampling, working with quantitative data and how to effectively analyse the information you gather.
Description
Objectives
Identify the need for market research and explain various forms of market research
Explore market research process
Programme Content
Topics:
The Need for Market Research
The Research Process
Approaching Respondents
Qualitative Research
Quantitative Research
Sampling
Interview Technique
Analysing the Results
Quantitative Data Analysis
Course Benefits:
Full Tutor Support
Self paced, no fixed schedules
Available to students anywhere in the world
24/7 Access to the LMS ( Learning Management System )
Easy to understand quality e-learning study materials
The benefit of applying for NUS extra Discount Card.
Course Material
All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.
Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:
Online course materials
Question papers
Additional Supporting Material
Useful Links
Course assessment
You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.
Tutor Support
When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress. Updated on 12 November, 2017