- Duration: Upto 10 Hours
- Timings: Part Time, Flexible
Course details
OverviewProcess of Marketing Research
The key to the success of any marketing strategy of any type and in any context lies in effective research. Contrary to popular belief, businesses aren’t in the habit of making up marketing strategies as they go along. Quite to the contrary – every single detail is crafted meticulously, in accordance with rich and detailed research. Marketing exists to promote products and services in an influential, authoritative and effective manner. Which can only be possible when you first determine what any given target audience expects and demands. By identifying the preferences, buying habits and expectations of any given audience, you stand the best possible chance of creating truly effective marketing messages.
This professional tutorial has been designed for anyone looking to become a more effective marketer at any level. Discover the value and importance of market research for any business, along with a breakdown of the research process and how to approach respondents. Study both qualitative and quantitative research, professional interview techniques, sampling, working with quantitative data and how to effectively analyse the information you gather.
Description
Objectives
Identify the need for market research and explain various forms of market research
Explore market research process
Programme Content
Topics:
The Need for Market Research
The Research Process
Approaching Respondents
Qualitative Research
Quantitative Research
Sampling
Interview Technique
Analysing the Results
Quantitative Data Analysis
Course Benefits:
Full Tutor Support
Self paced, no fixed schedules
Available to students anywhere in the world
24/7 Access to the LMS ( Learning Management System )
Easy to understand quality e-learning study materials
The benefit of applying for NUS extra Discount Card.
Course Material
All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.
Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:
Online course materials
Question papers
Additional Supporting Material
Useful Links
Course assessment
You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.
Tutor Support
When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress. Updated on 12 November, 2017
Eligibility / Requirements
No prior knowledge is required to take this course.
About CPD Courses
Who We Are
Certifications for Professional Development (CPD) specialises in distance learning opportunities for ambitious professionals. Whether perusing promotion or considering a new career direction, we can help you reach your full potential.
Our Aim
- Our primary goal is to make ongoing professional development affordable, accessible and enjoyable, by providing premium online study programs for the lowest possible prices.
- Dedication to professional development has become a key identifier in the eyes of decision-makers globally. At CPD, we provide professionals at all levels with the opportunity to grow, develop and illustrate their commitment to continuous improvement.
- Every course we offer provides you with the chance to earn a recognised qualification or certificate of completion. We also provide expert tutor support every step of the way, in order to maximise the value of our exclusive e-learning programs.
- Limitless training opportunities, limitless potential – take control of your future today with the help of CPD.
- USD 41
USD 98Duration: 1 To 2 Months - Brand Manager Level 3 Advanced Diploma Course LineUSD 24Duration: Upto 3 Hours