- Duration: 4 Days
Course details
This course covers the basics of market research and introducesa number of advanced techniques to gain real and in-depthinsight to help make better business decisions.
Explaining how to write a good brief and choose the best agency,it doesn't stop there; it helps you see how observations fromresearch get crafted into insights and how this can then bemeasured simply via NPS along a customer experience map.The course is very practical, and rich in case studies and real-lifeexamples that should serve as inspiration for you to go back toyour day job complete with new skills, reference templates andinspirational stories to drive your business forward.
Updated on 27 January, 2019About Informa Connect Middle East
Informa Connect Middle East, is part of Informa, a multinational publicly listed publishing and events company.
The Middle East office was previously known as IIR Middle East, and has been established in Dubai since 1993. Informa Middle East has grown to be the largest event organiser in the region and with over 300 staff, the office runs over 450 training courses and over 40 conferences regionally on an annual basis.
The company also incorporates Informa Global Exhibitions which organises around 130 trade and consumer exhibitions in over 38 cities across the globe. Arab Health, Cityscape, Middle East Electricity and The Bride Show are some of the flag ship events.
Aside from the public training courses, conferences and exhibitions, Informa Middle East also provides in-house training to companies as well as manages events on behalf of corporate clients. Some of the past clients include NBAD, Microsoft, Etisalat, STC, Mobily, and ADNOC.
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