Market Distribution in the Supply Chain

Course details

The success of any supply chain will always be determined by its capacity to get its products to its intended audience. Whatever is being sold, the efficiency with which it reaches the final customer is of the utmost importance. Market distribution management involves the consideration of multiple variables that may affect efficiency and performance. Regardless of the size or nature of the business, there will always be endless options available for getting products from where they are to where they need to be. However, pinpointing the most efficient and cost-effective option takes significantly greater expertise.
This exclusive tutorial has been designed for senior managers, business owners and anyone involved in supply chain management or distribution. Study a definition of distribution, along with the importance of choosing the most appropriate distribution channels and associated channel relationships. Explore pricing fundamentals, market distribution strategy development and how distribution impacts the rest of the supply chain from beginning to end.

Objectives

Understand what Market Distribution is
Explain the Channels of Distribution in Supply Chain
Examine Market Distribution Strategy and Channel Design Process
Programme Content

Topics:

What is Distribution?
The Channels of Distribution
Market Distribution in the Supply Chain
Marketing Functions
Market Distribution Strategy Development
Market Distribution Channel Design Process
Channel Relationships
Pricing Fundamentals

Course Benefits:

Full Tutor Support
Self paced, no fixed schedules
Available to students anywhere in the world
24/7 Access to the LMS ( Learning Management System )
Easy to understand quality e-learning study materials
The benefit of applying for NUS extra Discount Card. Updated on 19 November, 2017