MAP - Smart Technology for a Smarter Business Foreign Trade Training Center
  • Price TBA
  • Duration 10 Days
  • Location Egypt

The Micro-Enterprise Acceleration Institute (MEA-I) based in Geneva, took the initiative to develop the Micro-Enterprise Acceleration Programme (MAP). The programme is sponsored by Hewlett-Packard (HP) with the aim of bridging the use of technology in business. Smart Technology for a Smarter Business Programme is a technology-for-business training specially designed for entrepreneurs who are starting to run their own businesses

Learning Objectives:

At the end of the course, participants will be able to :

  • Gain the confidence and skill to instantly put technology to use in business
  • Become familiar with technical terms
  • Understand how to save money, time, and frustration by using technology to build a smarter business
  • Improve advertising and sales strategy and find out ways to reach customers more easily, faster , and more creatively
  • Use existing technology in new and innovative ways , and discover special techniques helping to improve communication with customers
  • Streamline their business process to manager time, information, inventory, and suppliers more effectively and efficiently


  • Flyers and brochures design samples, and using digital cameras, scanners and websites
  • PDAs, smart email techniques, presentations, team collaboration
  • Project planning, calendaring, contact and information management
  • Financial documents, cash flow, budgeting, analysis and graphics


  • Knowledge of, or experience with, basic business concepts
  • Prior experience with computers

FTTC is a non-profit autonomous training institute under the auspices of the Ministry of Trade and Industry "MTI". FTTC aims at developing Egyptian export competitiveness through providing training services to enhance and empoTheyr exporters' skills, knowledge and capabilities.

FTTC is accredited and acknowledged by different international institutes and organizations specialized in the field of export promotion. FTTC is certificated according to the international standard ISO 9001.

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