Price: AED 378
- Duration: 4 Hours
Course details
Social media is a powerful marketing tool for organisations but it is not without risk. These risks can have a major impact on you, your career and your organisation. And they can happen whether or not you are using social media.
Managing Risk in Social Media helps you analyse and prepare your organisation for the problems that may occur when using social media. It helps you navigate around how to handle internal social accounts and deal with external social media activity which your organisation may become involved in. Managing Risk in Social Media will not only help you to understand, identify and manage risks, but will also guide you in preparing to protect your organisation from damages that may be caused.
Risk in Social Media enables you to:
- Identify social media risks and assess their potential effects
- Understand both external and internal risks of social media
- Know where to look for social media risks within your organisation
- Learn the legal and reputational risks from social media
- Audit risks for your organisation and prepare for a crisis
Learning Outcomes
Social Media and Risk
- What is risk in social media?
- Why is social media a problem?
- What different types of risk are there?
- Where can you find risk within an organisation?
- What is social listening?
Process Risk
- Why consider the process risks?
- What strategic risks should I be aware of?
- What are the IT risks from social media?
- What are the HR risks from social media?
- What compliance risks are found in social media?
Asset and Value Risk
- Why are asset risks important?
- How can social media damage share prices?
- What are the legal risks from social media?
- Is social media a wasted investment?
- what are the intellectual property risks?
Reputational Risk
- Why is corporate reputation so important?
- Protecting reputations online
- Avoiding social media campaign disasters
- Managing customer comments in social media
- External websites
Managing and Mitigating Risks
- Auditing risks
- Preparing for a crisis
- Spotting a crisis
- What to do in a crisis
- Learning from a crisis
Updated on 08 November, 2015
About Institute of Chartered Accountants of Ireland
Chartered Accountants Ireland (The Institute) is a membership body representing 23,000 influential members throughout the globe. their role is to educate, represent and support their members. their members work in senior positions in practice and industry. they are committed to restoring confidence at every level of the economy. they work with governments and businesses to raise awareness of the importance of sound financial advice.
Chartered Accountants Ireland was established as the Institute of Chartered Accountants in Ireland by Royal Charter in 1888. Its activities and those of its members are governed by its Bye-Laws and by Rules relating to professional and ethical conduct. These provisions are contained in the Handbook which is available to all members.
Chartered Accountants Ireland is governed by a Council and it is responsible for determining policy and monitoring its implementation. Council is lead by the Officer Group and supported by the Management Team and staff. A number of committees with voluntary member involvement also play a key role.
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