Managing Public Awareness Programmes

Course details

How you ever wondered why it is that some destinations and resorts attract greater number of tourists than others? Why just a handful of holiday hot-spots account for the largest percentage of tourist arrivals annually? The answer – it all comes down to a combination of marketing of public awareness. We’re naturally drawn to certain resorts and destinations over others, for the simple reason that we’re aware of them. The greater the public awareness of a resort, the greater the number of tourists it attracts. But what’s interesting is that in most instances, high-level public awareness isn’t something that happens by chance. Instead, it’s all surprisingly well orchestrated.
Discover what it is that makes specific resorts and locations the world’s most popular, with the help of this insightful tutorial. Explore the role and influence of public awareness, along with the concept of inbound tourism and local community involvement. Study the creation and use of press releases, hosting press conferences, advertising and generally working closely with the media to boost the image of a destination.

Course Benefits:
Full Tutor Support
Self paced, no fixed schedules
Available to students anywhere in the world
24/7 Access to the LMS ( Learning Management System )
Easy to understand quality e-learning study materials
The benefit of applying for NUS extra Discount Card.
Course Material
All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.
Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:
Online course materials
Question papers
Additional Supporting Material
Useful Links
Course assessment
You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.
Tutor Support
When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.
  Updated on 12 November, 2017 - Read Less