Course details
At the end of the program participants will acquire the following:
A better understanding of how to use channels
Identify how to evaluate and select appropriate channels
Learn how to benefit from the use of channels
Program Outline
- Marketing channels functions
- Channel levels and numbers
- Major channel alternatives
- Selection and management
- Evaluation and motivation
- Vertical versus horizontal growth
- Causes of channel conflict
- Managing Channel conflict and competition
- Channel objections and constraints
Course Location
About Strategic Vision
Is a fast growing company (Started Jan. 2007) that serves key accounts in different market segments. The company offers a wide array of products and services in training and development, recruitment services, HR and management consultancies.
Our Vision
Our vision is to provide first class management tools that will assist inpiduals and organizations to dramatically improve their performance and achieve their superior goals.
Our Mission
Our mission is to contribute in building the professional base and raising the competency bar of our local and Arab workforce up to the world-class quality standards in order to compete in the international marketplace by providing state of the art tools and techniques as well as applying best business practices.
Our People
Our team is a composed of experienced, high caliber, and multinational consultants who are associated with international networks of consultants, professionals and practitioners.
Our Process
We bridge gaps between advanced management and HR systems, and current processes in the Middle East environment; while balancing practical and proven business models against academic concepts and textbook theories.
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