Management and Organisation

Course details

Management and Organisation of PR
Public relations management is a complex, challenging discipline. The reason being that PR doesn’t exist in a vacuum. Instead, there are countless internal and external factors that have a strong effect on PR. Unless each is meticulously monitored and managed, the program as a whole becomes ineffective. PR is inter-connected with so many key business activities and concepts. Marketing, advertising, publicity, sales, workplace morale – all directly linked with PR. In turn, PR strategies must be not only broad, but comprehensively flexible and dynamic. The management and organisation of PR is no easy task, but nonetheless holds the success of the wider business in its hands.
This professional tutorial has been designed for anyone interested in mastering the art of public relations management. Explore a range of key PR concepts covering internal, external and macro environments alike. Study the key PR tasks at the heart of an effective strategy, where human resource management fits in with PR and what can be expected from the future of PR management.

Objectives
Explore various tasks involved in Public Relations
Programme Content
Topics:
Importance of Context
External Environment
Macro Environment
Internal Environment
Location of Public Relations in Organisations
Public Relations Tasks
Human Resources or Personnel
Future of the Public Relations Department
Course Benefits:
Full Tutor Support
Self paced, no fixed schedules
Available to students anywhere in the world
24/7 Access to the LMS ( Learning Management System )
Easy to understand quality e-learning study materials
The benefit of applying for NUS extra Discount Card.
Course Material
All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.
Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:
Online course materials
Question papers
Additional Supporting Material
Useful Links
Course assessment
You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.
Tutor Support
When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress. Updated on 19 November, 2017