Management and Marketing

Course details

This course is designed for graduates who have taken no, or a very limited amount of management or marketing in their undergraduate degree. If you wish to pursue a career in management or marketing, or to focus on a specific strategic innovation, enterprise or marketing capability, the course is suitable for you. People from a variety of academic backgrounds, including science, arts, engineering, law and social science attend this course. It is also suitable for those with professional or academic qualifications like medicine or accounting. This unique programme places great emphasis on the creative and innovation aspects of management and marketing which are essential for business careers and for the development of a knowledge-based economy.

The MSc (Management and Marketing) is delivered using a combination of:

• lectures and tutorials
• interactive workshops
• case-studies and class discussion
• industry presentations
• company visits
• guest speakers
• research seminars

Course Details

The MSc (Management and Marketing) programme is of 12 months, full-time duration and is pided into two parts:

Part 1:

In Part 1, from mid-September until early the following March, you will study a core selection of subjects in both management and marketing, and you can also choose from a range of elective subjects depending on which area you aim to specialise in.

Core Subjects:

• Foundations of Management
• Leadership and Strategy
• Introduction to Marketing
• Ethical Management and Marketing
• Market Research
• People and Organisations
• Consumer Behaviour
• Enterprise and Innovation
• Marketing Communications and Social Media
• Management, Leadership and Strategy  

Elective subjects:

• New Product Development
• International Marketing
• Current Issues in Marketing
• Contemporary Issues in HRM
• Entrepreneurship and High Potential Start-ups
• Relationship Marketing

Students are also required to attend a series of one-day workshops. The content of these workshops is drawn from a wide variety of topics and may include:

• Marketing using social media
• Presentation skills
• Project management
• Business law
• Media and public relations
• Team-building
• Personal communications skills
• CV preparation and interview skills
• Accounting and Finance

Part 2:

From April until late August you will pursue either a five-month research internship or an industry-focused research/consultancy project in which you will apply and develop what you have learnt in Part 1.

Detailed Entry Requirements

The minimum requirement for applicants is a 2.2 Honours grade in a primary degree without a significant management or marketing component (as adjudicated by the Programme Director, but normally less than 30 ECTS credits).

Consideration may be given to applicants who do not meet the above criteria but who have sufficient relevant professional experience, subject to approval by the Faculty of Commerce.

All applicants whose first language is not English are required to sit either an IELTS test or a recognised equivalent test as approved by Faculty. The minimum requirement is an IELTS score of 6.5 with no inpidual section lower than 6.0. An exception may be granted where a candidate has been awarded a university degree where the overall content has been delivered in the English language.

Assessment

You will be assessed by continuous assessment, end-of-year exam and either a work placement report and assessment or a research thesis.