Course details
Creative Briefs are the key instruction to a creative team. The clearer and more unambiguous the brief is, the more likely the creative work will be brilliant and right first time.
That’s why it’s critical we understand how a great creative brief is written.
In this course we will explore the key parts of a Creative Brief. How to write them in an inspiring way and importantly how to identify what information can help us and which key questions we need to ask.
We will also think how we brief our creative partners, as this can be as important as the written brief itself.
Who is it for?
Account Handlers and Planners with 3-5 years’ experience.
People who are becoming frustrated that they are not involved enough in writing the Creative Brief and feel detached from the creative work.
Objectives
Enable delegates to write and contribute to brilliant and inspiring creative briefs.
Recognise that better briefs, better briefing and better work leads to a happier client and a more profitable business.
Updated on 08 November, 2015About Institute of Advertising Practitioners in Ireland
IAPI is the leading representative and advocacy organisation for the Irish marketing and communications sector. they members include all the full service creative ad agencies, media agencies and digital specialists. they give advertising a voice.
What they do
- they are the public voice for they industry.
- they develop talent and skills
- they uphold standards of professionalism that deliver value for members, consumers and business.
they work covers different types of lobbying and negotiations, guidance notes, industry-specific publications, award schemes and events.
IAPI is driven by its members. The board is elected by the members. Members decide the priorities and drive they agenda. The staff listen and respond to members concerns.
Thank you for trusting us to be ythey collective voice.
You can find out all about what they achieved in 2013 from they annual review below.
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